A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market. Which two ad objectives are appropriate for this retailer? (Select 2 Correct Responses)
Question
A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market. Which two ad objectives are appropriate for this retailer? (Select 2 Correct Responses)
Solution
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Brand Awareness: This objective is suitable as the retailer is new to the Asian market. The primary goal should be to introduce the brand and make potential customers aware of its existence. This can be achieved through various advertising strategies that focus on reaching a broad audience and creating a strong brand image.
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Reach: This objective is also appropriate for the retailer. The aim here is to reach as many people as possible within the target market. This can help the retailer to establish a presence in the new market and attract potential customers. This objective can be achieved through strategies like mass media advertising, online advertising, and outdoor advertising.
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